Rupert Murdoch’s iPad -only newspaper, The Daily, will charge a $0.99 per day to access the magazine’s content, and include a two-week free trial, according to a report in AdAge.
Assuming the subscription is for a one year period, the yearly cost to read The Daily ($365!) is pretty steep.
As iPadNewsdaily reported recently, Murdoch, head of News Corp., and Apple CEO Steve Jobs were expected to unveil the much-anticipated new iPad-only newspaper called The Daily at a press conference in San Francisco on Wednesday, Jan. 19.
The joint unveiling was likely affected this week when Jobs announced he’d be taking a leave of absence from Apple.
The Daily will deliver original coverage of news, the arts, lifestyle, sports and opinion on a paid subscription basis, News Corp. disclosed in a court filing in December.
In November, Murdoch appeared to confirm the details of the joint venture when he told The Australian Financial Review that News Corp. planned on "starting a paper in six weeks. It will only be seen on tablets. It will only employ journalists—and maybe eight to 10 technicians," he reportedly said.
The collaboration promises to be the world's first newspaper designed exclusively for a tablet computer such as the iPad, and will not be supplemented with print or Web editions.
While News Corp. is certainly making a big bet (an estimated $30 million) in starting a newspaper from scratch, it has an amiable partner in Apple. Cupertino is expected to soon ramp up the iPad operating system with only one major new feature for iOS 4.3: subscription billing to enable publishers to charge daily, weekly, monthly or annual subscriptions.
At the same time, global news organizations are seeking ways to monetize their content as mobile devices begin eating away at some of the Web’s digital news dominance.
James Murdoch, head of the News Corp.’s Asian/European operations, said recently that the iPad is hurting his company’s bottom line, eating into newspaper sales and changing the landscape of paid content. Murdoch told a panel of media executives that newspaper apps for devices such as Apple’s iPad are cannibalizing sales of physical newspapers, forcing news organizations to rethink how to monetize content in the long run.
Recently, the publication, sprouted a landing page at thedaily.com with a “Coming Soon” message and a new logo.