The New Yorker enlisted some Hollywood help to introduce its new iPad app.
In a brief, hilarious clip on the New Yorker website billed as an “instructional video,” actor Jason Schwartzman dons a variety of slightly absurd guises to demonstrate the benefits of the New Yorker iPad app .
Directed by Roman Coppola, the video opens with Schwartzman in bed, using his nose to scroll through the magazine’s pages on the iPad.
By turns, Schwartzman is seen bringing the iPad into the shower, reading on the iPad it as he pours what may be whisky for breakfast, discussing the improved cartoon section while playing the piano, hovering above ground, lying half-naked on a couch wearing only a jean jacket, and, finally, emerging somewhat magically from a swimming pool.
The New Yorker will be available for download every Monday on the iPad for $4.99 per issue.