Next-Generation iPad Might Come in Several Sizes, Have OLED Screen

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Fresh rumors about the next generation of the iPad suggest that Apple's tablet computer will be available in smaller sizes and boast better screen contrast.

The scuttlebutt comes courtesy of an article in the Taiwan-based publication DigiTimes that claims insider knowledge from Apple's far-east suppliers.

Apple is supposedly looking into both a 5.6-inch and a seven-inch screen for the rumored new iPad models. The screens might be organic light emitting diode (OLED) panels rather than the liquid crystal displays (LCDs) of iPad 1.0.

OLEDs are inherently more expensive than LCDs, but they provide blacker black colors and switch screen colors more quickly, providing optimal contrast and image depth. The layered luminescent screens see use in top-end televisions as well as some mobile devices including cell phones and digital cameras.

The "second coming" of the iPad could even be as soon as fourth quarter 2010, or just in time for the holiday gift-giving season, DigiTimes speculates.

Several sizes fit all?

Trying out a range of screen sizes would help Apple figure out the further market potential for its wildly successful iPad brand, the original of which has sold well over three million units to date and has a 9.7-inch screen.

Smaller sizes likely translate into cheaper prices, offering inroads into those people interested in the iPad but who do not have $500 to shell out for the barest-bones version of the device.

According to DigiTimes' sources, the mini-iPads with the 5.6- and seven-inch screens will be geared toward the e-reader marketplace , an area in which the big iPad, although targeted more for multimedia users, has nonetheless already had a substantial impact.

Likewise, the netbook market that has cratered by a third since the introduction of the iPad might feel even more heat with other iPads tempting potential consumers.

The better to see 'i' with

As for the possible switch to OLED-based screens over the iPad of today's LCDs, Apple would seem to be going for a higher quality display via quantity.

In other words, Apple might try to leverage its positive brand image,  the "high average selling price" of its wares, DigiTimes said, and no doubt the giant sales figures to get a deal out of OLED screen makers Samsung Electronics and LG Display.

An ongoing OLED screen shortage from key manufacturer Samsung could portend, however, that the new iPad will have to wait until first quarter 2011 when screen demand eases.

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